PR is largely about increasing brand awareness by creating visibility in the media. An increasingly important way to gain visibility today is to appear in AI tools such as ChatGPT. This is where PR has an important role to play. Earned media—editorial visibility in...
At our PR agency, we are often asked about thought leadership—long-form articles that demonstrate how a company is at the forefront of development. In practice, this often becomes an interview with a spokesperson or expert, or a self-written article such as an opinion...
PR professionals like ourselves are for obvious reasons interested in how we can reach our clients’ target audiences. This means we need to know which media are the most popular and widespread. It’s probably easy to just go by gut feeling, but a PR agency shouldn’t...
AI has transformed brand building – making PR both more important and more effective. The visibility in traditional media that PR agencies create also drives greater exposure in search engines and AI tools. Much of this comes down to Google. The search giant’s...
The share of online searches happening through AI tools is growing at a rapid pace. At the same time, Google has begun including AI-generated answers directly in its search results. For brands that want to stay visible, this marks a major shift: it's no longer enough...
AI is on its way to becoming a natural part of PR work. But exactly how AI will be used in the future is still quite unclear, although we probably already have some clues. What’s more, ChatGPT and other LLMs are already here, so at least we know how PR can work...
Few companies have a communications plan in place for the possibility that they are hit by a cyberattack. A new study shows that smart communication and authenticity are required. We at the PR agency outline 5 key pieces of advice on how to avoid damage to your brand...
Agera PR continues its growth by opening a new office in Gothenburg, Sweden. With their head office in Stockholm and clients throughout the Nordics, the Gothenburg office is founded to meet the growing needs of PR and communications clients in western Sweden. The new...
The car diagnostics company Carly starts the year by focusing on the Nordic market and has chosen Agera PR as its PR partner. Carly is the most advanced solution for car owners who want detailed data about the condition and performance of their car. Carly has over...
Why stay neutral when you can stand out? Highlighting a rival has actually been shown to be an effective way of creating engagement and building a stronger relationship with your audience. McDonald’s and Burger King, Coke and Pepsi, Apple and Microsoft – they’ve all...