After taking a closer look at a new report from Brand Marketing Sweden, we can see a clear gap between what marketing departments and senior management want to focus on. CEOs and CFOs are calling for a clearer link between marketing activities and the company’s...
Many companies assume that PR is mainly suited to well-known consumer products, exciting startups, or businesses that are constantly launching new products. But that isn't really what determines whether a company can succeed with PR. More often, what matters is the...
How Agera PR positioned Jamf as the leading expert on Apple security in the enterprise sector – through long-term thought leadership in Swedish and Nordic media.
How do you get people to care about a threat they may never even have heard of? In a new case study, we explain how Agera PR helped the Swedish Board of Agriculture put plant pests on the public agenda – an issue that is vital to Sweden’s natural environment and food...
The trend in the PR industry clearly points toward more and more people wanting to be creators. New ideas, innovative concepts, and visually striking campaigns are celebrated — and of course, creativity is an important ingredient in a strong PR campaign. But if we’re...
In marketing, there’s an established concept that turns out to be surprisingly useful for PR as well: Excess Share of Voice (ESOV). At its core, it’s a simple yet powerful metric for determining whether you’re visible enough to drive growth. When your share of...
One of the most common things I hear from marketing and communications executives is: “We need strong influencers who can increase our visibility on social media.” It sounds reasonable. But it’s also very unspecific. Because social media isn’t a single channel. It’s...
Agera PR is joining the industry association PRECIS, which now brings together 26 of the sector’s leading PR agencies in Sweden and represents two-thirds of total industry revenue. “Earned media is an unbeatable way to build a brand. For us, membership in Sweden’s...
Agera PR continues its positive development, reporting revenue of SEK 7.84 million and a net profit of SEK 1.85 million for the latest financial year. The results mark continued strong growth and profitability for the agency, which specialises in media relations,...
Media consumption is no longer simply something we do; it is something we are. The podcast you listen to, the newspaper you subscribe to, the clips you share – all of these act as signals of identity. Media have become part of our social positioning, operating much...