AI is on its way to becoming a natural part of PR work. But exactly how AI will be used in the future is still quite unclear, although we probably already have some clues. What’s more, ChatGPT and other LLMs are already here, so at least we know how PR can work...
Few companies have a communications plan in place for the possibility that they are hit by a cyberattack. A new study shows that smart communication and authenticity are required. We at the PR agency outline 5 key pieces of advice on how to avoid damage to your brand...
Agera PR continues its growth by opening a new office in Gothenburg, Sweden. With their head office in Stockholm and clients throughout the Nordics, the Gothenburg office is founded to meet the growing needs of PR and communications clients in western Sweden. The new...
The car diagnostics company Carly starts the year by focusing on the Nordic market and has chosen Agera PR as its PR partner. Carly is the most advanced solution for car owners who want detailed data about the condition and performance of their car. Carly has over...
Why stay neutral when you can stand out? Highlighting a rival has actually been shown to be an effective way of creating engagement and building a stronger relationship with your audience. McDonald’s and Burger King, Coke and Pepsi, Apple and Microsoft – they’ve all...
You’ve written a press release, and now it’s time to formulate an attractive headline. Something that gets lots of people to click and also summarises the news item. What should you think about? Tell a story. The classic headline ‘Man bites dog’ causes the reader to...
How do you write a good press release? We as a PR agency know all too well that a poor press release can bury a news item that's actually interesting, while a well formulated text can lead to favourable exposure. There are, of course, a number of basic...
The Chinese car brand OMODA will be introduced to the Swedish market this summer. OMODA has chosen Agera PR as its communication partner for the launch in Sweden. The campaign will involve test drives and other press contacts that create publicity. The OMODA brand...
Some products, from consumer electronics to printing services, sell at such low margins that there isn’t much financial scope for marketing. I believe PR could genuinely help these industries. PR agencies can work to tight budgets and still achieve something...
Today a number of Swedish local media outlets regularly publish articles written using automated techniques. The articles are often about someone in the local area having launched a company or bought a property. As long as the information the newspaper article is...