In marketing, there’s an established concept that turns out to be surprisingly useful for PR as well: Excess Share of Voice (ESOV). At its core, it’s a simple yet powerful metric for determining whether you’re visible enough to drive growth. When your share of...
One of the most common things I hear from marketing and communications executives is: “We need strong influencers who can increase our visibility on social media.” It sounds reasonable. But it’s also very unspecific. Because social media isn’t a single channel. It’s...
Agera PR is joining the industry association PRECIS, which now brings together 26 of the sector’s leading PR agencies in Sweden and represents two-thirds of total industry revenue. “Earned media is an unbeatable way to build a brand. For us, membership in Sweden’s...
Agera PR continues its positive development, reporting revenue of SEK 7.84 million and a net profit of SEK 1.85 million for the latest financial year. The results mark continued strong growth and profitability for the agency, which specialises in media relations,...
Media consumption is no longer simply something we do; it is something we are. The podcast you listen to, the newspaper you subscribe to, the clips you share – all of these act as signals of identity. Media have become part of our social positioning, operating much...
A study by Eight Oh Two Marketing shows that 37 percent of consumers globally now begin their searches in AI tools rather than in traditional search engines such as Google. This points to a clear shift in how a purchase journey starts. In the long run, this means PR...
PR is largely about increasing brand awareness by creating visibility in the media. An increasingly important way to gain visibility today is to appear in AI tools such as ChatGPT. This is where PR has an important role to play. Earned media—editorial visibility in...
At our PR agency, we are often asked about thought leadership—long-form articles that demonstrate how a company is at the forefront of development. In practice, this often becomes an interview with a spokesperson or expert, or a self-written article such as an opinion...
PR professionals like ourselves are for obvious reasons interested in how we can reach our clients’ target audiences. This means we need to know which media are the most popular and widespread. It’s probably easy to just go by gut feeling, but a PR agency shouldn’t...
AI has transformed brand building – making PR both more important and more effective. The visibility in traditional media that PR agencies create also drives greater exposure in search engines and AI tools. Much of this comes down to Google. The search giant’s...