by Michael Falk | 2026-08-31
Many companies assume that PR is mainly suited to well-known consumer products, exciting startups, or businesses that are constantly launching new products. But that isn’t really what determines whether a company can succeed with PR. More often, what matters is...
by Michael Falk | 2026-08-14
How Agera PR positioned Jamf as the leading expert on Apple security in the enterprise sector – through long-term thought leadership in Swedish and Nordic media.
by Michael Falk | 2026-07-08
How do you get people to care about a threat they may never even have heard of? In a new case study, we explain how Agera PR helped the Swedish Board of Agriculture put plant pests on the public agenda – an issue that is vital to Sweden’s natural environment and food...
by Michael Falk | 2026-05-11
The trend in the PR industry clearly points toward more and more people wanting to be creators. New ideas, innovative concepts, and visually striking campaigns are celebrated — and of course, creativity is an important ingredient in a strong PR campaign. But if we’re...
by Michael Falk | 2026-04-28
In marketing, there’s an established concept that turns out to be surprisingly useful for PR as well: Excess Share of Voice (ESOV). At its core, it’s a simple yet powerful metric for determining whether you’re visible enough to drive growth. When your share of...
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