by Michael Falk | 2026-04-28
In marketing, there’s an established concept that turns out to be surprisingly useful for PR as well: Excess Share of Voice (ESOV). At its core, it’s a simple yet powerful metric for determining whether you’re visible enough to drive growth. When your share of...
by Michael Falk | 2026-04-17
One of the most common things I hear from marketing and communications executives is: “We need strong influencers who can increase our visibility on social media.” It sounds reasonable. But it’s also very unspecific. Because social media isn’t a single channel. It’s...
by Michael Falk | 2026-04-08
Agera PR is joining the industry association PRECIS, which now brings together 26 of the sector’s leading PR agencies in Sweden and represents two-thirds of total industry revenue. “Earned media is an unbeatable way to build a brand. For us, membership in Sweden’s...
by Michael Falk | 2026-03-05
Agera PR continues its positive development, reporting revenue of SEK 7.84 million and a net profit of SEK 1.85 million for the latest financial year. The results mark continued strong growth and profitability for the agency, which specialises in media relations,...
by Michael Falk | 2026-02-16
Media consumption is no longer simply something we do; it is something we are. The podcast you listen to, the newspaper you subscribe to, the clips you share – all of these act as signals of identity. Media have become part of our social positioning, operating much...
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