Agera PR is joining the industry association PRECIS, which now brings together 26 of the sector’s leading PR agencies in Sweden and represents two-thirds of total industry revenue.

“Earned media is an unbeatable way to build a brand. For us, membership in Sweden’s largest PR organization is a way of stating that PR is not just any kind of communication. It’s about using smart strategy and delivering tangible results to strengthen our clients’ credibility and impact in the public sphere,” says Michael Falk, CEO of Agera PR.

Agera PR works both strategically and hands-on with media relations and other PR services. The agency has offices in Stockholm and Gothenburg, as well as permanent staff in Denmark, Norway, and Finland.

“We are very pleased to welcome a growing agency like Agera to our joint efforts to give a voice to the communications industry and create valuable opportunities to connect. We look forward to benefiting from Agera PR’s expertise and experience,” says the association’s Secretary General, Anna-Karin Hedlund.