by Michael Falk | 2025-01-29
You’ve written a press release, and now it’s time to formulate an attractive headline. Something that gets lots of people to click and also summarises the news item. What should you think about? Tell a story. The classic headline ‘Man bites dog’ causes the reader to...
by Michael Falk | 2024-12-17
How do you write a good press release? We as a PR agency know all too well that a poor press release can bury a news item that’s actually interesting, while a well formulated text can lead to favourable exposure. There are, of course, a number of basic...
by Michael Falk | 2024-03-21
The Chinese car brand OMODA will be introduced to the Swedish market this summer. OMODA has chosen Agera PR as its communication partner for the launch in Sweden. The campaign will involve test drives and other press contacts that create publicity. The OMODA brand...
by Michael Falk | 2024-02-02
Some products, from consumer electronics to printing services, sell at such low margins that there isn’t much financial scope for marketing. I believe PR could genuinely help these industries. PR agencies can work to tight budgets and still achieve something...
by Michael Falk | 2023-09-27
Today a number of Swedish local media outlets regularly publish articles written using automated techniques. The articles are often about someone in the local area having launched a company or bought a property. As long as the information the newspaper article is...
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