by Michael Falk | 2025-07-15
The share of online searches happening through AI tools is growing at a rapid pace. At the same time, Google has begun including AI-generated answers directly in its search results. For brands that want to stay visible, this marks a major shift: it’s no longer...
by Michael Falk | 2025-06-25
AI is on its way to becoming a natural part of PR work. But exactly how AI will be used in the future is still quite unclear, although we probably already have some clues. What’s more, ChatGPT and other LLMs are already here, so at least we know how PR can work...
by Michael Falk | 2025-05-21
Few companies have a communications plan in place for the possibility that they are hit by a cyberattack. A new study shows that smart communication and authenticity are required. We at the PR agency outline 5 key pieces of advice on how to avoid damage to your brand...
by Michael Falk | 2025-04-02
Agera PR continues its growth by opening a new office in Gothenburg, Sweden. With their head office in Stockholm and clients throughout the Nordics, the Gothenburg office is founded to meet the growing needs of PR and communications clients in western Sweden. The new...
by Michael Falk | 2025-03-31
The car diagnostics company Carly starts the year by focusing on the Nordic market and has chosen Agera PR as its PR partner. Carly is the most advanced solution for car owners who want detailed data about the condition and performance of their car. Carly has over...
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