by Michael Falk | 2026-01-20
A study by Eight Oh Two Marketing shows that 37 percent of consumers globally now begin their searches in AI tools rather than in traditional search engines such as Google. This points to a clear shift in how a purchase journey starts. In the long run, this means PR...
by Michael Falk | 2026-01-13
PR is largely about increasing brand awareness by creating visibility in the media. An increasingly important way to gain visibility today is to appear in AI tools such as ChatGPT. This is where PR has an important role to play. Earned media—editorial visibility in...
by Michael Falk | 2025-11-28
At our PR agency, we are often asked about thought leadership—long-form articles that demonstrate how a company is at the forefront of development. In practice, this often becomes an interview with a spokesperson or expert, or a self-written article such as an opinion...
by Michael Falk | 2025-10-31
PR professionals like ourselves are for obvious reasons interested in how we can reach our clients’ target audiences. This means we need to know which media are the most popular and widespread. It’s probably easy to just go by gut feeling, but a PR agency shouldn’t...
by Michael Falk | 2025-09-23
AI has transformed brand building – making PR both more important and more effective. The visibility in traditional media that PR agencies create also drives greater exposure in search engines and AI tools. Much of this comes down to Google. The search giant’s...
Recent Comments