by Michael Falk | 2025-09-23
AI has transformed brand building – making PR both more important and more effective. The visibility in traditional media that PR agencies create also drives greater exposure in search engines and AI tools. Much of this comes down to Google. The search giant’s...
by Michael Falk | 2025-07-15
The share of online searches happening through AI tools is growing at a rapid pace. At the same time, Google has begun including AI-generated answers directly in its search results. For brands that want to stay visible, this marks a major shift: it’s no longer...
by Michael Falk | 2025-06-25
AI is on its way to becoming a natural part of PR work. But exactly how AI will be used in the future is still quite unclear, although we probably already have some clues. What’s more, ChatGPT and other LLMs are already here, so at least we know how PR can work...
by Michael Falk | 2025-05-21
Few companies have a communications plan in place for the possibility that they are hit by a cyberattack. A new study shows that smart communication and authenticity are required. We at the PR agency outline 5 key pieces of advice on how to avoid damage to your brand...
by Michael Falk | 2025-04-02
Agera PR continues its growth by opening a new office in Gothenburg, Sweden. With their head office in Stockholm and clients throughout the Nordics, the Gothenburg office is founded to meet the growing needs of PR and communications clients in western Sweden. The new...
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