by Michael Falk | 2026-02-16
Media consumption is no longer simply something we do; it is something we are. The podcast you listen to, the newspaper you subscribe to, the clips you share – all of these act as signals of identity. Media have become part of our social positioning, operating much...
by Michael Falk | 2026-01-20
A study by Eight Oh Two Marketing shows that 37 percent of consumers globally now begin their searches in AI tools rather than in traditional search engines such as Google. This points to a clear shift in how a purchase journey starts. In the long run, this means PR...
by Michael Falk | 2026-01-13
PR is largely about increasing brand awareness by creating visibility in the media. An increasingly important way to gain visibility today is to appear in AI tools such as ChatGPT. This is where PR has an important role to play. Earned media—editorial visibility in...
by Michael Falk | 2025-11-28
At our PR agency, we are often asked about thought leadership—long-form articles that demonstrate how a company is at the forefront of development. In practice, this often becomes an interview with a spokesperson or expert, or a self-written article such as an opinion...
by Michael Falk | 2025-10-31
PR professionals like ourselves are for obvious reasons interested in how we can reach our clients’ target audiences. This means we need to know which media are the most popular and widespread. It’s probably easy to just go by gut feeling, but a PR agency shouldn’t...
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