by Michael Falk | 2026-04-08
Agera PR is joining the industry association PRECIS, which now brings together 26 of the sector’s leading PR agencies in Sweden and represents two-thirds of total industry revenue. “Earned media is an unbeatable way to build a brand. For us, membership in Sweden’s...
by Michael Falk | 2026-03-05
Agera PR continues its positive development, reporting revenue of SEK 7.84 million and a net profit of SEK 1.85 million for the latest financial year. The results mark continued strong growth and profitability for the agency, which specialises in media relations,...
by Michael Falk | 2026-02-16
Media consumption is no longer simply something we do; it is something we are. The podcast you listen to, the newspaper you subscribe to, the clips you share – all of these act as signals of identity. Media have become part of our social positioning, operating much...
by Michael Falk | 2026-01-20
A study by Eight Oh Two Marketing shows that 37 percent of consumers globally now begin their searches in AI tools rather than in traditional search engines such as Google. This points to a clear shift in how a purchase journey starts. In the long run, this means PR...
by Michael Falk | 2026-01-13
PR is largely about increasing brand awareness by creating visibility in the media. An increasingly important way to gain visibility today is to appear in AI tools such as ChatGPT. This is where PR has an important role to play. Earned media—editorial visibility in...
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