Why stay neutral when you can stand out? Highlighting a rival has actually been shown to be an effective way of creating engagement and building a stronger relationship with your audience. McDonald’s and Burger King, Coke and Pepsi, Apple and Microsoft – they’ve all...
You’ve written a press release, and now it’s time to formulate an attractive headline. Something that gets lots of people to click and also summarises the news item. What should you think about? Tell a story. The classic headline ‘Man bites dog’ causes the reader to...
How do you write a good press release? We as a PR agency know all too well that a poor press release can bury a news item that's actually interesting, while a well formulated text can lead to favourable exposure. There are, of course, a number of basic...
The Chinese car brand OMODA will be introduced to the Swedish market this summer. OMODA has chosen Agera PR as its communication partner for the launch in Sweden. The campaign will involve test drives and other press contacts that create publicity. The OMODA brand...
Some products, from consumer electronics to printing services, sell at such low margins that there isn’t much financial scope for marketing. I believe PR could genuinely help these industries. PR agencies can work to tight budgets and still achieve something...
Today a number of Swedish local media outlets regularly publish articles written using automated techniques. The articles are often about someone in the local area having launched a company or bought a property. As long as the information the newspaper article is...
International companies often need help from a team like us at Agera PR to generate more publicity in the Nordic region. They normally want us to implement their international PR strategy in the Nordic countries. However, it is important to remember that the Nordic...
A PR agency is often tasked with ensuring clients are interviewed and quoted in the media. The results are almost always incredibly positive. Published articles generally contain the message that our client wants to convey. Such articles reach a significant proportion...
A study from PwC showed a few years ago that scandals and corruption were the most common causes for the forced resignation of CEOs of the largest global companies. Could good PR have saved them? Maybe – if the PR agency had worked in the right way and the insights...
Agera PR is now the sole Swedish member of the GlobalCom PR Network, one of the world’s largest alliances of PR firms. The GlobalCom PR Network has around 80 offices, assisting clients with their PR across more than 100 markets. These clients include LG, BMW,...