A PR agency is often tasked with ensuring clients are interviewed and quoted in the media. The results are almost always incredibly positive. Published articles generally contain the message that our client wants to convey. Such articles reach a significant proportion...
A study from PwC showed a few years ago that scandals and corruption were the most common causes for the forced resignation of CEOs of the largest global companies. Could good PR have saved them? Maybe – if the PR agency had worked in the right way and the insights...
Agera PR is now the sole Swedish member of the GlobalCom PR Network, one of the world’s largest alliances of PR firms. The GlobalCom PR Network has around 80 offices, assisting clients with their PR across more than 100 markets. These clients include LG, BMW,...
PR is about carving out your message, finding your arguments, and promoting both through the press and across social media. This is how we convince target audiences. In terms of communication/advertising, we work more with form and concept, finding what is cool,...