by Michael Falk | 2026-10-23
PR can help more people become aware of a company, build greater confidence in its expertise or encourage them to get in touch. To know whether the work is having the desired effect, measurement needs to start with the change we want to achieve. A clear objective and...
by Michael Falk | 2026-09-16
After taking a closer look at a new report from Brand Marketing Sweden, we can see a clear gap between what marketing departments and senior management want to focus on. CEOs and CFOs are calling for a clearer link between marketing activities and the company’s...
by Michael Falk | 2026-08-14
How Agera PR positioned Jamf as the leading expert on Apple security in the enterprise sector – through long-term thought leadership in Swedish and Nordic media.
by Michael Falk | 2026-07-08
How do you get people to care about a threat they may never even have heard of? In a new case study, we explain how Agera PR helped the Swedish Board of Agriculture put plant pests on the public agenda – an issue that is vital to Sweden’s natural environment and food...
by Michael Falk | 2026-05-11
The trend in the PR industry clearly points toward more and more people wanting to be creators. New ideas, innovative concepts, and visually striking campaigns are celebrated — and of course, creativity is an important ingredient in a strong PR campaign. But if we’re...
by Michael Falk | 2026-04-28
In marketing, there’s an established concept that turns out to be surprisingly useful for PR as well: Excess Share of Voice (ESOV). At its core, it’s a simple yet powerful metric for determining whether you’re visible enough to drive growth. When your share of...
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