PR & AI

PR for AI visibility

Agera PR has expertise and experience in how PR can be used to influence AI services and their way of highlighting information. We can therefore practically help you achieve greater AI visibility – or be a strategic partner in the areas where you need support.

A strategy for visibility in AI tools such as ChatGPT and Claude is often the starting point for a collaboration. There we define the target groups, the messages, and which credible sources we want to establish. We help you build a presence in media and channels that AI engines prioritize – and ensure measurable results when it comes to being visible in searches, answers, and recommendations.

How publicity in the media influences AI

AI is changing how people find information. When search engines and AI services deliver answers directly in the results, the value of traditional SEO decreases, while visibility in credible media such as major news outlets becomes increasingly important. Articles, expert statements, and mentions in news sources are the kinds of content AI prioritizes – making PR a crucial tool for visibility.

Thought leadership and trust

At the PR agency, we help you build your brand through your key people and spokespersons. This may involve establishing expert status, creating thought leadership, building networks, and strengthening your trust capital. The result is a stronger position – both in traditional media and in AI-generated answers.

In summary: We combine creativity with an understanding of how AI services work – and have a track record we are happy to tell you more about.

Do you want to know more about what Agera PR can do for your AI visibility?