About Agera PR

About Agera PR

Agera Public Relations is a PR agency that focuses on the customers’ needs for good relationships with the media, the target groups and the market. Our focus is on media relations and social media – and strategies that ensure effective communication.

We work extensively on offering advice and developing strategies using our expert knowledge of media relations and social media. We can also work reactively to manage crises or communication developments.

We are particularly skilled at…

…delivering results based on predefined KPIs. We work with our clients to determine what would actually make a difference. We base this not only on the number of publications, but also on actual engagement and the quality of the content. And we make sure we reach the right target groups.

…finding creative and functional ideas and stories that are interesting to the market and the media, and that work in social media channels. This could mean, for example, introducing new communication concepts that change the discussion in the media and social channels. It can also be about finding creative, fun angles that simply generate great media attention.

…PR services throughout the Nordic region. Although we are based in Sweden, we also have consultants working in Norway, Denmark and Finland as well.

We also belong to international networks of PR agencies, so we are used to working with other PR teams around the world. This also gives us the opportunity to coordinate PR assignments across the globe.

PR since 2007

Agera PR was founded in 2007 – and many customers have remained with us from these early years. This is mostly because we invest in long-term partnerships where we can make a difference over time. We work with everything from retainer assignments to individual projects; it all depends on what the client needs.

Our project managers have extensive experience and in-depth industry knowledge. The contact person for new clients is Michael Falk, who started Agera PR and has been working in PR for more than 20 years.

Industry knowledge in tech, retail and more

We have extensive experience of the following sectors in particular:

• Technology, including B2B (e.g. Hewlett Packard Enterprise and Jamf) and consumer tech (Philips and iRobot)
• Construction and real estate (Svevia and IBC Solar)
• Retail
• Travel and hospitality (e.g. Visit Lithuania and IHG hotels)

We are members in Code Red, a network of PR agencies that works with companies in cybersecurity.

We are also members of GlobalCom PR Network, a global network of independent PR agencies.

Some of our clients