Influencer Marketing

Influencer Marketing and PR

Agera PR has expertise and experience in influencer marketing. We can take responsibility for all influencer collaborations – or serve as a strategic partner in areas where support is needed.

An influencer marketing strategy for Sweden and the Nordics is often the starting point for a collaboration. There we define target audiences, messages, and the tone we should convey. We also help you identify the right profiles, build long-term partnerships, and ensure measurable results for your investments.

From Microinfluencers to B2B Profiles

We have experience working with the full spectrum of influencers – from big names on Instagram, TikTok, and YouTube to smaller, niche profiles that reach specific target audiences. A somewhat unique competency is our experience in B2B communication, where we work with industry profiles and experts through platforms like LinkedIn and podcasts.

We help you activate external influencers, as well as build your brand through your own key personnel and spokespersons. This can involve creating thought leadership, building networks, and strengthening the company’s brand.

Creative Production and Right Reach

We have a network of creators in image, video, and audio who help us produce engaging content for both your own channels and influencer channels. The content must feel authentic and relevant to followers – while also driving business objectives.

Strategy, Engagement, and Crisis Management

We work both long-term to build trust and brand recognition, and short-term to create visibility and drive traffic. Additionally, we handle the reactions that arise – including negative ones – and provide support during potential crises.

In summary: We combine creativity with effectiveness and have a track record we would be veery happy to tell you more about.

Would you like to learn more about what Agera PR can do in influencer marketing?