{"id":3177,"date":"2026-09-16T12:15:24","date_gmt":"2026-09-16T11:15:24","guid":{"rendered":"https:\/\/agerapr.se\/?p=3177"},"modified":"2026-09-16T12:15:24","modified_gmt":"2026-09-16T11:15:24","slug":"how-the-marketing-department-can-provide-management-with-the-strategic-insights-they-need","status":"publish","type":"post","link":"https:\/\/agerapr.se\/en\/how-the-marketing-department-can-provide-management-with-the-strategic-insights-they-need\/","title":{"rendered":"How the marketing department can provide management with the strategic insights they need."},"content":{"rendered":"

After taking a closer look at a new report<\/a> from Brand Marketing Sweden, we can see a clear gap between what marketing departments and senior management want to focus on. CEOs and CFOs are calling for a clearer link between marketing activities and the company\u2019s overall objectives. At the same time, many marketing departments are instead focused on using AI to increase their output.<\/p>\n

This leads us to the conclusion: Marketing and communications leaders should work more actively to ensure that their AI-driven production aligns with the company\u2019s objectives. In practice, this means starting with what the company wants to achieve, what customers need and how the market is changing\u2014instead of starting with the question of what content to produce.<\/p>\n

It therefore becomes important to collect and analyse insights about customers, markets and media, and then use them to set priorities. Put simply, this means answering questions such as: Which target audiences are most important to reach? Which issues should the organisation champion? Where can communication support the company\u2019s objectives? This work also gives the CMO strong arguments to present to senior management\u2014for example, when discussing next year\u2019s budget.<\/p>\n

What you can do in practice:<\/p>\n