{"id":1020,"date":"2022-09-25T12:52:29","date_gmt":"2022-09-25T12:52:29","guid":{"rendered":"https:\/\/agerapr.se\/?p=1020"},"modified":"2023-01-25T12:53:15","modified_gmt":"2023-01-25T12:53:15","slug":"form-or-content-both","status":"publish","type":"post","link":"https:\/\/agerapr.se\/en\/form-or-content-both\/","title":{"rendered":"Form or content? Both!"},"content":{"rendered":"<p>PR is about carving out your message, finding your arguments, and promoting both through the press and across social media. This is how we convince target audiences.<\/p>\n<p>In terms of communication\/advertising, we work more with form and concept, finding what is cool, interesting and eye-catching.<\/p>\n<p>But of course no-one believes that it\u2019s enough to work on just one aspect. That kind of thing worked reasonably well in a bygone age when journalists and other influencers were strictly separated from print advertising. If even then.<\/p>\n<p>Social media and the printed press have changed the most. Nowadays, PR agencies have to work with form, and advertisers have to find convincing arguments.<\/p>\n<p>Does one win over the other? If you find someone making that claim, they are wrong. Coca-Cola can make the coolest adverts ever known, but if I\u2019ve read in the paper that sugar is bad for me, then I\u2019m still going to choose a different drink when shopping. That is: I have heard an argument for why I shouldn\u2019t buy a sugary drink.<\/p>\n<p>As many of us know, we buy things purely because they\u2019re cool. Because the advert is clever. The packaging. The clothes we\u2019ve seen an attractive person wearing.<\/p>\n<p>This is harder for PR agencies to work with, but we do have the right tools at our disposal. Get in touch with us to find out more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR is about carving out your message, finding your arguments, and promoting both through the press and across social media. This is how we convince target audiences. In terms of communication\/advertising, we work more with form and concept, finding what is cool, interesting and eye-catching. But of course no-one believes that it\u2019s enough to work [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Form or content? 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